According to CoStar’s recent data, nearly 70% of all hotel transactions in the first half of 2024 were deals under $50 million. That’s not a blip. It’s a signal.

In a landscape marked by capital caution and institutional pause, the most active segment isn’t the top of the market—it’s the middle. Hotels in the $3M to $30M range are getting snapped up. Not because they’re flashy. But because they’re functional. They’re flexible. And in the right hands, they outperform.

As short-term rentals lose their charm, travelers are turning to boutique hotels for the comforts they didn’t know they missed — service, style, and a front desk that actually holds your luggage.

Our revenue management expert, Nick, shares the top strategies you need to optimize your hotel’s revenue in 2025 and beyond.

Here’s why a cutting-edge tech stack is critical — and how you can build one that drives results in 2025 and beyond.gins with an idea.

Meet the founders of Lucky Find Hospitality. The experts in all things boutique.